ZeroYet100
skincare branding
packaging design
photography
branding
adobe Photoshop
adobe Illustrator
adobe Indesign
objective
solution
​During my summer internship with the startup brand Zero Yet 100, I was hired to give the nonexistent brand identity a brand. The brand is about the principle that natural is better. Their products are formulated with ingredients derived from nature with potent innate properties. Thus, nothing toxic yet totally effective. As a designer, I was to convey this message through a an identity that included the logo, packaging, and the website.
ZeroYet100
skincare branding
packaging design
photography
branding
adobe Photoshop
adobe Illustrator
adobe Indesign
objective
During my summer internship with the startup brand Zero Yet 100, I was hired to give a name an identity. The brand is about the principle that natural is better. Their products are formulated with ingredients derived from nature with potent innate properties. Thus, nothing toxic yet totally effective. As a designer, I was to convey this message through a an identity that included the logo, packaging, and the website.
solution
The logo and packaging was made keeping the clean, natural, yet modern and sophisticated principles of the brand. Using pastel colors directly from nature and pairing it with serif typography to establish modernity. The packaging series follows the numeric system of Z point 0 starting from z.0, all the way to z.3 for the variety of their fragrances. The colors are also respectively picked out for the nature of the fragrance. This aesthetic is also followed throughout the website and social media.
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Photography Credits to Carol D'souza (http://caroldsouza.com/)
