Kali Uchis: ISOLATION

concert branding

brand guideline

packaging design

identity design

adobe Photoshop

adobe Illustrator

adobe Indesign

objective

This project was a concert and artist branding project for Kali Uchis’s debut album “Isolation”. Kali is a Colombian born singer, and Isolation is her tribute to overcoming heartache and being your own hero and an appreciation for the musical inspirations that have brought her to this moment. She has become the new gravitational pop icon in the music culture bringing inspiration from reggaeton, funk, and R&B soul.

solution

The branding includes a logotype for the album title, along with poster, LP cover, CD covers and concert collateral like t-shirts and tote bags for her first tour. The design is inspired by the genre of music, the Brazilian breezy tunes with psychedelic beats developing in the pop of pink with the line work of her silhouette encircled by bLack and white waves.