IRIS: Reimagining the Ritual of Getting Dressed Through Conversational AI
Elevating Brand Perception & Performance: A Holistic Approach to
Helen Ficalora’s E-commerce UX
Coming soon!
Designing a 0-1 AI-Powered Retail Assistance Tool to Enhance In-Store Team Efficiency & Communication
Redesigning the UFAA Website and Mobile Platforms for Improved Community-Building Experiences
Exploratory Articles and
Mini-Projects
In this section, I explore service design, speculative projects, and immersive UX research methods like ethnography. Here, you'll find articles and mini-projects that reflect my passion for UX methodology. These projects are where I experiment and learn, showing my dedication to exploring new ideas and improving my skills in the ever-changing world of user experience.
Practical Ethnography | UX Research Methodologies
Service Design | Co-Creation Activity| User Journey Mapping
Our objective in observing the site was to provide the NYC Department of Design and Construction (DDC) with insights into public awareness and feelings surrounding local projects.
A blog outlining the co-creation activity conducted by my teammates and me to find out various ways to improve the long-distance moving service called LugLess.
Service Design | On-site Observations | Customer Journey Mapping
UI Design | Speculative Design | Videography
A Speculative Museum Project
A blog outlining my team's observations of a visitor of the New Museum, then detailed into a customer journey map to identify pain points and room for opportunity.
A glimpse into what life may look like for human beings in the next 50-100 years through a museum experience that explores the past, present, and future of humanity.